SUKHIBA’s platform empowers businesses to manage their customer relationships, automate sales processes, and streamline their operations. It offers a suite of features including customer segmentation, personalized communication, automated workflows, and real-time analytics. SUKHIBA’s platform is designed to be user-friendly and accessible to businesses of all sizes, regardless of their technical expertise. SUKHIBA’s expansion plans are ambitious, targeting key markets in Africa, Southeast Asia, and Latin America. The company aims to become the leading CRM and sales force automation tool for these regions.

It leverages the vast reach of WhatsApp to connect users with financial services. It leverages the WhatsApp platform to connect users with financial services.

This reliance on physical stores is a significant barrier to digital transformation.”

This statement highlights a key challenge faced by many small retailers in emerging markets: the difficulty of transitioning to digital platforms. The lack of digital infrastructure, limited access to technology, and a lack of digital literacy among consumers are all contributing factors to this challenge. Amee Parbhoo’s observation also underscores the importance of understanding the unique needs and challenges of small retailers in emerging markets.